Clarksville - Ft. Campbell Area Information: September 2009

Social Media Isn't for My Age Group! Really? Some Facts to Ponder.

Jeremy talks about Social Media facts to ponder.

Yesterday I received a call from a member who was interested in the new One on One ActiveRain Training Program for new members to get their blog on ActiveRain enhanced & fully optimized. While we were discussing the benefits of becoming a Rainmaker, the member made a statement that I have heard more and more recently.  She said, "Jeremy, I work in an area that is made up of an older generation.  They aren't into twitter and Facebook and all this Internet stuff.  So, I don't know if writing a blog would be a big benefit to me."  So, I asked a few more questions about the demographics and came to the conclusion that it appeared the average age range she was referring to was somewhere between late forties into late sixties. 

So this morning I started to do some research to see what type of age groups are making up social media and if older generations are participating or if they are non-existent.  The first place I started was here on ActiveRain.  I remembered the wonderful article by Art Kruschka titled: The View from the 84th Floor (which btw, Happy Birthday Art!) in which he wrote about celebrating his 84th birthday on Monday!  Art has been a very active member here on ActiveRain.  In fact, since starting here in March 2008 at the young age of 82, Art has published 566 blog posts!

Next, I decided I would visit both my Facebook business page & also ActiveRain's to see what the age breakdown looked like.  Here are the results:

Facebook Age Stats

This first graph is from my personal Facebook business page.  You will notice that only 35% of my group is under the age of 35.  While 35% of my fans are over the age of 45!  Also, I have twice as many fans over the age of 55 than I do between 18-24.  That stat really shocked me!

Facebook Age Stats

This graph is for fans of ActiveRain's fan page on Facebook.  The numbers here were even more astounding.  Fans under the age of 35 only make up 18% while there are just as many fans over the age of 55.  Fans over the age of 45 make up almost half of the members. 82% of the fans are over the age of 35!

After viewing these two graphs it leads me to believe that while many believe that Facebook is just for teenagers and college kids it appears that the majority of users are those over 45 years old by a long shot.  With that being said, I started to doubt the validity in the statement that the older generations are not on the Internet and definitely not involved with social media.

Are you still thinking this might be the case?  If so, let me share one more thing that should solidify my results that social media and Internet marketing isn't just for kids. 

Ivy Bean just celebrated her 104th birthday the beginning of this month and has become an instant celebrity.  Where you might ask?  Well on twitter of course!  I just followed her on twitter and became her 46,000 follower!  At first when I heard about her being on twitter, I thought it was some promotional stunt that someone was trying to just collect followers.  But when I investigated things I found out that it was legit.  Take a minute to watch this awesome video from Ivy.

So I ask if this statement is true?  Older generations are not reading blogs or using other social media platform.  I will let you be the judge of that.  My personal opinion is that it is the exact opposite, more and more are signing up for these different social media platforms every day.


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Think Clarksville * Think Fort Campbell * Think Real Estate * Think Roland

Roland Woodworth

Licensed in both Tennessee & Kentucky. Please don't keep me a secret, if you know anyone looking to BUY or SELL, Please send me their contact informtion and give them my name and number.

View my website at Clarksville Home Information or Fort Campbell Housing

 Roland Woodworth is a member of NAR's Short Sales & Foreclosure Resource


Roland Woodworth, REALTOR ® Q Realty

Call: 931-320-9411

E-Fax: 866-596-2172


Clarksville TN Homes For Sale, Clarksville TN - Roland Woodworth, REALTOR

I specialize in helping families relocate to and from the Clarksville, TN and Oak Grove, KY - Fort Campbell, KY and the surrounding areas. I have the tools to market your Home For Sale including New Construction, Short Sales, Foreclosures, Distressed Properties. I'm a US Army Verteran still serving the Clarksville, TN amd Ft Campbell, KY area. Looking to sell your home,give me a call at 931-320-9411

TN Lic # 273649  -  KY Lic # 57120

Q Realty

1812 Memorial Circle. Clarksville, TN 37043

Each Office is Independently Owned & Operated


Comment balloon 2 commentsRoland Woodworth • September 25 2009 12:02AM
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